Perceptual Labs is the result of years developing graphics, computer vision and artificial intelligence algorithms.


Our mission is to put the power of artificial intelligence in mobile and embedded devices. Through the use of highly optimized convolutional neural networks, Perceptual Labs developed the toolchain and capability to analyze data sets, optimized networks and deploy to these devices for real time analysis.



Brad Larson

Brad has several years of experience in engineering, materials science and software development. In 2012 he released the open source framework GPUImage, enables high-performance image and video processing on mobile devices, and some of the most interesting work with it revolves around machine vision. Each of the operations in the framework have been hand-tuned for optimal performance on mobile devices. This work has led to breakthroughs propelling convolutional neural networks into the spotlight as incredibly effective general-purpose tools for machine vision. 

Brad earned a bachelor's degree in chemical engineering from the Rose Hulman Institute of Technology and a master's and doctoral degrees in Materials Science from the University of Wisconsin-Madison.

Pete Johnson

Pete Johnson has over 20 years of sales, marketing and technical experience in rapid-growth technology companies. Pete is currently VP of Business Development at zSpace, a leading virtual reality company. Previously, Pete was Director of Worldwide Marketing and Strategy for Xpedion Design Systems, acquired by Agilent Technologies. Before Xpedion, Pete held various sales and marketing roles with Escalade, acquired by Mentor Graphics. Before that, Pete held several positions at LSI Logic. Pete has also served as a business strategy consultant for several companies.

Pete earned a bachelor's degree in electrical and computer engineering from the University of Wisconsin-Madison and an MBA from the University of Chicago.

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